The past year has brought a whirlwind of changes to China's gaming landscape. Following a freeze on game licenses that extended through much of 2021 and a dip in game revenues during the pandemic in 2022, the last 12 months witnessed a vibrant revival in the country's gaming…...
Recently, with the popularity of director Wong Kar-wai's TV drama "Blossoms Shanghai (Fanhua)", several trends are quietly sweeping in. The TV series "Fanhua", set in Shanghai in the 1990s, was filmed in Shanghai dialect and dubbed in Mandarin, inviting multiple Shanghai actors…...
In today's media-driven world, celebrities have a profound impact on our lives. From fashion and beauty to food and technology, their influence extends to various aspects of consumer behavior. This phenomenon, known as the "Celebrity Effect", has become a powerful tool for…...
The Chinese E-commerce Giant Taobao has recently cancelled “Double 12” after the dismal sales performance during Double 11. Not only Taobao but all the main E-commerce has conveniently skipped the part of declaring their report for Double 11. Alibaba's once-famed Double 11…...
Co-branding has Entered into Every Aspect of Our Lives Childhood favorited cartoons and coffee co-branding quickly out of the loop? A high-end watch brand collaborating with a popular watch to launch a new model that sparks the market? Or is it the old luxury fashion houses and…...
China's remarkable economic transformation over the past few decades has been accompanied by environmental challenges. As the world's second most populous nation and one of its largest economies, China's ecological transition is a significant global concern. From a marketing…...
In today's ever-evolving marketplace, understanding and effectively targeting Generation Z (Gen Z) has become paramount for businesses seeking to thrive. Born between the mid-1990s and early 2010s, Gen Z represents the youngest generation of consumers, and they wield significant…...
In the modern digital landscape, the significance of SEO cannot be overstated, especially for B2B enterprises. To remain competitive and thrive in today's cutthroat market, it should be a must for B2B companies to integrate SEO into their marketing strategy. #1. What is SEO?…...
Social media has become an essential tool for businesses, influencers, and individuals to connect with their audience and build a loyal following. If you read our previous article about how to create your winning strategy on WeChat Accounts – which you can find here – now, you…...
Have you ever heard of the "早C晚A" saying? It's not about vitamin C and A retinol in skincare routines; rather, it's a humorous way modern professionals refer to their daily habits of having Coffee (咖啡) in the morning and Alcohol (酒精) in the evening. But now, with the latest…...