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From SEO to AI: The New Era of Brand Visibility

When AI starts solving problems that have challenged mathematicians for decades, the implications go

Instant Marketing: The iPhone Duo Effect

Apple’s launch of the iPhone Duo on September 9 did more than introduce the company’s first foldable

Localized Marketing Strategies for Global Brands in the Chinese Market

Luxury localization differs from mass-market adaptation. Mass brands adjust product features; luxury

What Should a Brand Check Before Entering a New Market?

When entering an overseas market, companies usually focus on market size, product demand and marketi

B2B Content Marketing’s “De-Advertising” Shift: What Clients Actually Want to Read

Many B2B companies follow a predictable formula for their press releases: list product features, pil

Second-Hand is the New Status Symbol

How is marketing changing what we value in fashion? For years, fashion marketing followed the simple

The Art of Localisation: Visual Design as Cultural Bridge

In a globalised world, entering a new market is not about imposing a foreign identity, but about ini

Navigating China’s F&B Digital Marketing Landscape

China remains one of the world’s most dynamic markets for food and beverage brands, but succee

2026 World Cup: A Global Opportunity for Digital Marketing and Entertainment

With 2026 FIFA World Cup, which started on June 11th, the focus on the event increases not only for

Color Marketing: When Color Becomes the Flowing Language of Emotion

The Billion Dollar Beauty Boom

The beauty industry is experiencing a new wave of growth, but unlike previous booms, this one is bei

F1 Weekend: Shanghai as the Ultimate Limited-Edition “It Bag”

F1 Chinese Grand Prix The 2026 F1 Chinese Grand Prix came to a close at the Shanghai Inter

Beyond Gold: How Laopu’s Cultural Marketing Rewrites Luxury Brand Logic

Recently, Laopu Gold has gripped China’s high-end market once again. On February 18, the brand annou

Milano Cortina 2026 A Celebration of Sport, Culture, and Italian Excellence

The Opening Ceremony of the Milano Cortina 2026 Olympic Winter Games, held on February 6 at Milan&#8

How Can Brands Break Through in the Age of AI? From “Tools” to “Strategy”

With the rapid advancement of generative AI technologies, the marketing industry is undergoing a pro

The Digital Gold Rush: How VTubers Are Monetizing the Virtual Entertainment Boom world!

What is a VTuber? A VTuber (Virtual YouTuber) is an online content creator who uses a virtual avatar

IP Marketing: The Super Engine of Brand Growth and Analysis of Success Cases

The Core Value of IP Marketing In today's attention economy, intellectual property (IP) marketing ha

How Chinese Companies Leverage LinkedIn to Go Global?

Why LinkedIn?   As global trade evolves and Chinese companies accelerate their “go global” stra

Cracking the Code of Women’s Day Marketing: Winning Hearts

With the rise of women’s influence and their increasing consumer power, International Women&#8

Unlocking the New Dynamics of B2B Marketing: The Intelligent Assistance of DeepSeek

Captivating WeChat Official Account Content In the vast sea of WeChat Official Accounts, how can you

Beyoncé’s “Godlike” Marketing: How to Balance Success and Risk

Beyoncé is not only celebrated for her musical talent but also for her groundbreaking marketing stra

Unlocking ESG Marketing Excellence: Propel Your Brand to the Next Level

In the wave of globalization, Environmental, Social, and Governance (ESG) has become a key standard

Happy Client, Happy Life: 5 Tips to Improve Client Satisfaction

In today's competitive business landscape, client satisfaction is crucial for success. Happy clients

Luobo Kuaipao: The Successful Marketing of ‘Cyber’ Technology

This summer, the driverless ride-hailing platform "Luobo kuaipao" （Radish Run）has taken social media

The Power of Olympic Marketing: How Brands Shine on the Global Stage

The Olympic Games are not only the world's top sporting event but also a golden stage for brand mark

Brand Message | Nike’s Latest Campaign Sparks Debate

Nike's 2024 summer campaign, " Winning Isn't for Everyone ", has sparked intense debate, particularl

The Annual Championship Football Fever | The Commercial Value Behind The Symbolic Spirit

With the classic song "We Are the Champions" playing in the background, the European Championship "f

TIKTOK Viral Trend: Travelling to China “City or Not City”?

Chapter. 01 The Rise of Tourism in China With the easing of China's visa policies and the widespread

Marketing to Italy: Unlock Your Global Success

When planning an international marketing campaign, it is vital to understand the unique characterist

The Quality That Lights Up: Illuminating the Future of Design through Collaboration

In June 2023, an exciting design contest titled "The Quality That Lights Up" was launched in a colla

Why Do Young People Favor the Neo-Chinese Style?

Have you noticed that the Neo-Chinese style has been increasingly popular among young people in rece

Case Study | How to Organize an Opening Ceremony in China

On May 27, EASTANT had the privilege of planning a landmark event for UFI Group: the grand opening o

City Image Breaking Out: The Secret to Success

If 2023 was hailed as the pioneering year for city images to soar into prominence via online channel

Marketing in the new era: What you shouldn’t do?

In today's digital media marketing era, everyone’s words and actions are all paid attention to and a

Milan Design Week: Unique Opportunities for Chinese Brands

Over the past few years, there has been a notable increase in the presence of Chinese brands and des

Brand Personification：The Secret Weapon to Shape a Brand Image

Recently, the most explosive fire IP must be Chiikawa, three cartoon images, they are the Japanese a

Marketing From The Perspective Of Short Drama

If you ask me what is the biggest trend this year, I would say short dramas. From 2023 onwards, the

SOS! How to Increase Followers on WeChat?

In China's digital landscape, the WeChat official account has emerged as an essential platform for c

Dopamine Trend

Euromonitor International launches Global Consumer Trends for 2024. The annual report reveals the la

Do Not Womanize Women

In the past few days, the internet has been flooded with various marketing strategies for Internatio

OpenAI Sora: Opportunities or Challenges?

OpenAI ’s text-to-video tool, Sora, has made quite an impact in the AI circle, like a bombshell. Com

Marketing Strategy for the Year of Dragon

As the Chinese New Year of the Dragon approaches, brands are poised to seize a unique marketing oppo

Harbin: A New Miracle of Urban Tourism

This winter, Harbin attracted tons of attention, it appeared on the most searched list almost every

Gaming Renaissance: Unveiling China’s Thriving Game Industry

The past year has brought a whirlwind of changes to China's gaming landscape. Following a freeze on

The “Fanhua” Effect

Recently, with the popularity of director Wong Kar-wai's TV drama "Blossoms Shanghai (Fanhua)", seve

The “Celebrity Effect” in Brand Marketing

In today's media-driven world, celebrities have a profound impact on our lives. From fashion and bea

Canceled Double 12: Why Double 11 & 12’s Not Appealing Any More

The Chinese E-commerce Giant Taobao has recently cancelled “Double 12” after the dismal sales perfor

New Market Trends in The Era of Co-Branding

Co-branding has Entered into Every Aspect of Our Lives Childhood favorited cartoons and coffee co-br

China’s Ecological Transition: A Marketing Perspective

China's remarkable economic transformation over the past few decades has been accompanied by environ

Unlocking the Power of Generation Z in Marketing

In today's ever-evolving marketplace, understanding and effectively targeting Generation Z (Gen Z) h

SOS: Why B2B Companies Should Care About SEO

In the modern digital landscape, the significance of SEO cannot be overstated, especially for B2B en

Social Media Presence 101

Social media has become an essential tool for businesses, influencers, and individuals to connect wi

Co-branding: MOUTAI Baijiu and Luckin Coffee

Have you ever heard of the "早C晚A" saying? It's not about vitamin C and A retinol in skincare routine

WeChat Channels: How to Create Your Winning Strategy?

In today's fast-paced digital landscape, B2B enterprises are continually seeking innovative ways to

Citywalk, the new travel trend that suits everybody

Recently, a different way of traveling has become popular: Citywalk, which is highly welcomed by net

Offline Marketing is gone? Barbie says no!

In recent years, with the help of technology integration, everything has moved online, including mar

WeChat Advertising: A Boost for Your Brand Promotion in China

In the age of digital connectivity, social media platforms have become powerful marketing tools for

‘White People Food’: The Latest Trend Is Not Simply About Food

A trending hashtag on Chinese social media is mocking Westerners and their fixation on dieting and “

Embracing the New Era of VR/AR: Stay Alert!

Introduction: The one thing that has shook the earth of tech-world recent days is the release of App

The Three Biggest Trends in The Fitness Industry For 2023

During the pandemic, due to various restrictions such as home isolation and social distancing, a sig

Brand Image: What Should Fashion Brands Do In China

In the fashion industry, brand image is everything. It's not just about creating stylish clothes or

Chinese Marketing: Do You Really Know How to Navigate It?

China has long been an economic powerhouse, and its influence on the global market continues to grow

Invisible Marketing: What Are the Unseen Drivers?

One may ask, how could marketing strategies become invisible? The whole point of marketing is to mak

Help! What Should We Write For Our WeChat Account?

All too often, B2B content is regarded as boring and massively uninteresting, due to the high sector

KOL & KOC: Who is Guiding Our Choices?

Who's Who KOL stands for Key Opinion Leader, also known as Opinion Leader. A KOL is an expert in a c

Going Global: Overseas Marketing Strategies for Chinese Firms

As the Covid-19 pandemic becomes an outdated topic, the global market powered by hot trends and new

ChatGPT: Why Companies Shouldn’t Make Hasty Decisions

Following its launch last November, ChatGPT has quickly become a buzzword over the past months. In f

The Knockout: A Marketing Master Class

"The Knockout" finale recently aired, and what a phenomenal drama it was. Compared with the previous

Music: The Universal Language that Speaks for Marketing Campaigns

Is there a song that has been in your playlist for over a decade, and triggers the memory of the fir

VIDEO MARKETING: THE SUPERHERO OF B2B ENTERPRISES

It is quite evident how video content has become one of the main marketing trends in the past few ye

Oui! “Emily in Paris” Can Teach Us Valuable Marketing Tips

In December 2022, Emily in Paris returned with its third season on Netflix. Emily in Paris follows E

The Power of Storytelling in Event Planning

Events, online or offline, remain a powerful marketing tool and channels for businesses to communica

2023 Top Five Content Marketing Trends for a New Year of Success

As 2022 has been a very unstable year in China, full of uncertainties, many companies have preferred

An Uplifting Vibrant Color to kick off your 2023!

2023 is just around the corner, while we’re all looking forward to the new year, don't forget the an

“Chillax”: What is the Trend Really About?

With the continuing pandemic and countless stressors, the youth of China are now going after a new v

Luxury Brands and Art Exhibits Go Hand in Hand

The combination of art and luxury seems to be a perfect match. Today, luxury companies are creating

E-mail Marketing with Chinese Characteristics

Client : Hi, Eastant! Eastant : Hi, Client! How can I help you? Client: Our headquarter in Italy wou

The Importance of Culture Building in Branding

Culture is the soil of growth, the foundation of values, and the source of innovation for brands. On

Punk Health Market in China: How to Approach Younger Consumers?

Amid ongoing uncertainty, consumer demand for wellness in China is soaring. While the idea of “yangs

How Webinars Can Boost Your Brand Awareness (And Attract Leads)

Client: Hi, Eastant! I saw that you are promoting the next DP Webinar… Eastant: Hi, Client! Indeed,

On the Rise of Unisex and Genderless Trends in China

The latest trend – “Unisex” has allured a lot of young people, with almost 30k posts on the social p

Cuteness Overload: When Marketing Meets Pets

The mainstream trend amongst young people in recent years in China has been to keep pets, with the p

B2B Content Marketing: The Best Practices in 2022

Client: Hi, Eastant! We are facing some challenges to get new clients through our traditional market

Home Economy Trend Drives Demand of Small Household Appliances

Home Economy Trend Drives Demand of Small Household Appliances

Retail Marketing Redeemed: Time to Redefine the Visual Merchandising

As cities gradually recover and stores once again open up, many people are returning to in-store sho

Event Planning in the Post-COVID Era: What Does the Future Hold?

Event Planning in the Post-COVID Era: What Does the Future Hold?

When the Client Asks: Should We Use Weibo?

When the Client Asks: Should We Use Weibo? Click to read the article: The Solution to China's Lockdo

IDI : From Chongqing to Milan at Salone del Mobile

IDI : From Chongqing to Milan at Salone del Mobile

Glamping – The Emerging Trend of Glamorous Camping in China

Glamping – The Emerging Trend of Glamorous Camping in China

Love Yourself: A Beautiful Message from Brands

Love Yourself: A Beautiful Message from Brands

The Solution to China’s Lockdown: Private Traffic

The Solution to China's Lockdown: Private Traffic

Flowers are Blooming, so is the Spring Marketing!

春日营销 April is the season when we can finally get rid of the heavy winter coats and announce that “sp

The Best Healthcare Marketing Strategies for the Digital World

The Best Healthcare Marketing Strategies for the Digital World

Marketing for Industrial Companies: How to Create Your Chinese Website

While the traditional physical presence of industrial companies is generally identified by a large p

Sustainable & Fashion: Vintage Luxury is the Rising Trend in China

Sustainable & Fashion: Vintage Luxury is the Rising Trend in China

Winter Economy: Launch Your Own Snowballing Marketing Campaign!

The ongoing Beijing Winter Olympics has definitely brought a lot of attention and enthusiasm in Chin

Explore the Booming Male Beauty Market in China

Explore the Booming Male Beauty Market in China Manscaped The Grey

Get Rid of Your “Online Traffic Anxiety” Following These 5 Hot Trends

Get Rid of Your "Online Traffic Anxiety" Following These 5 Hot Trends

How will 2022’s Color of the Year Conquer the World?

How will 2022's Color of the Year Conquer the World?

2021 Buzz Word – A Year in Review

2021 BUZZ WORDS A YEAR IN REVIEW YYDS 躺平 我看不懂，但我大受震撼 A YEAR IN REVIEW We're officially counting down

IDI Shanghai 2021: Discover the Power of Italian Design

Shanghai We Are Coming Italian Design Icons is coming back for its 6th Edition and is set to take pl

SAVE THE DATE: 6th Edition of Italian Design Icons in Shanghai

SAVE THE DATE: 6th Edition of Italian Design Icons in Shanghai

What’s Different about This Year’s Double 11 Shopping Festival?

今年双十一 有啥不同？ What's Different about This Year's Double 11 Shopping Festival? 2021.10.20-21.11.11 The

WeChat Marketing 101: Essential Features

WeChat Marketing 101: Essential Features 微信营销101：基本功能 If you could only keep one App on your phone,

Digital Marketing in China – What You Should Know

Digital Marketing in China: What You Should Know 关于中国数字营销，你需要知道些什么 Ecosystem Overview 数字营销生态系统 China

Olympic Marketing in Time of Covid

Olympic Marketing in Time of Covid 新冠时期的 奥运营销 With quite a few twists and turns, the 2020 Tokyo Olym

Podcast — Explore the Unknown…On the Way

Podcasting is a form of audio broadcasting which has become increasingly popular among younger gener

Generation Z: Unlocking the Next Consumers’ Era Z世代：解锁消费新纪元

It seems like only yesterday when we were having heated discussions about how the “unpredictable mil

IDI Recap | Southwest Edition 2021 – Chongqing

Our Italian Design Icons – Southwest Edition 2021 successfully took place during June 4-6 at Testbed

Italian Design Icons – Chongqing Edition 2021

Italian Design Icons 意大利品牌设计展 2021 | IDI | 重庆ChongQing IDI - Italian Design Icons is a splendid coll

Roses are red, Violets are blue. “520” means I Love You!

520 In China, every day could be a celebration as long as you have the right imagination. In fact, i

Sustainability – a Lifestyle for Planet Earth

As Covid-19 vaccinations roll out all over the globe, the world can finally press the “resume” on ce

From Luxury to F&B, Why are Brands so addicted to Co-Branding?

Co-Branding Marketing 品牌联名营销 While brand crossover collaboration strategies have become a business t

Six Female KOLs Dominating Chinese Social Media

Women's 女性力量 Empowerment Women's Empowerment is an increasingly popular topic worldwide, China inclu

Fitness Marketing in China: National Fitness Era

In China, maintaining good health is a top priority, the country even advocates national fitness, re

How Can Brands Best Leverage Festivals to Stand Out?

With the Spring Festival holiday now over, celebrations will still continue in China until Lantern F

2020’s Top 10 Chinese Buzz Words 2020 国内十大流行语

Top 10 Chinese Buzz Words On December 4th, the literary periodical Yaowenjiaozi released 2020’s top

Mystery Boxes: The Latest Culture Trend in China

Photosource: http://www.redsh.com/ppnews/20190715/194530.shtml?tdsourcetag=s_pcqq_aiomsg Introductio

How Can F&B Brands Win in the Chinese Market?

FOOD & BEVERAGE In our last article, we made some predictions on the direction of the food and bever

Design Our Sustainable Future: IDI 2020 – Shanghai Edition

IDI 意大利品牌设计展 IDI Italian Design Icons 2020 – Shanghai Edition took place between November 20th-22nd

China’s Latest Trends in Food & Beverage Industry

"What should I eat today?" It is a question that everyone asks themselves on a daily basis. Compared

How E-Commerce is Making Singles Trendy

BACKGROUND Are you aware of the regulatory background of the Double 11 e-commerce festival? If not,

Italian Design Icons 2020 – Shanghai Edition

Italian Design Icons is coming back for its 5th edition and is set to take place from November 20th

Plant-based Food: May the New Market Race Begin!

It’s fair to say that these days "vegan" is no longer a strange word for Chinese people. Although wh

Case Study: Top Brands’ Mid-Autumn Marketing Strategies

China’s cultural background is quite unique, with a multitude of traditions and celebrations that ar

Chinese Valentine’s Day: A Festival Full of Love…To Empty Your Wallet!

“七夕”情人节 Qixi A remarkable feature of what could be called the “holiday economy” in China is the high

Bilibili’s Route Change: From AGC to Lifestyle Trends

On August 27th, Bilibili released its unaudited financial report for the second quarter of 2020, sho

Tik Tok vs Douyin: Overseas Vs Chinese version? NOT REALLY

The app Tik Tok has been a very popular topic during these last few weeks, which not only confirms t

Virtual Idols: The New Computer-Made Celebrities

Firstly, let’s start with some amazing facts, during the Bilibili Macro Link in 2019 , an offline ev

TOP 10 Trendy Words in the First Half of 2020！Ready to Catch Up on What You’ve Missed Out On?

ARE YOU READY? 0 1 Phrase: Ride the wind and waves Source: A popular talent show named “Sisters Who

Stall Economy: China’s Solution to Post-COVID-19 Economic Recovery

STALL ECONOMY China’s Solution to Post-COVID-19 Economic Recovery 中国在疫情后恢复经济的决心 地 摊 经 济 After years

How to choose a Weibo KOL?

H ow to choose a Weibo KOL? 如何选择微博KOL？ As we all know, one of the most successful marketing tools is

618: China’s Multi-Billion E-Commerce Festival

SHOPPING 618 2020 China is renowned for the many e-commerce shopping festivals taking place througho

Livestream e-commerce: why China’s brands are obsessed with it?

直播 LIVESTREAM Why China’s brands are obsessed with it? Livestreaming has already been a growing tren

Why Does Your Company Need Mini-Programs?

WHY DOES YOUR COMPANY NEED 为什么你的公司需要 MINI-PROGRAMS 小程序 With COVID-19 resulting in a dramatic change

Earth Day: Top 5 Apps To Save The Planet

EARTH 地 球 DAY 日 Today more than 190 countries around the world celebrate Earth Day annually, the int

How Brands Use the Psychology of Colors to Influence Customers’ Choices?

Have you ever wondered how brands use specific colors to attract customers? There have been a myriad

Not Only Tik Tok: Other Short-video Apps That Increase Your Opportunities In Marketing

N ot only TikTok 不只是抖音 Other Short-video Apps That Increase Your Opportunities In Marketing KWAI 快手

ITALIAN DESIGN ICONS 2020: LATEST UPDATES ON CHONGQING AND SHANGHAI EDITIONS

ITALIAN DESIGN ICONS 2020 2020年意大利品牌设计展 LATEST UPDATES ON CHONGQING AND SHANGHAI EDITIONS 上海展与重庆特展的最

Tik Tok: Are Short Videos The Future of Marketing?

As short videos become increasingly popular, the content of various Chinese short video applications

How to Protect Your Company’s Reputation During a Crisis?

How to Protect Your Company's Reputation During a Crisis? An effective communication channel is esse

How to Effectively Use Corporate Communication in Crisis Management?

How to Effectively Use Corporate Communication in Crisis Management? In our fast-paced and globalize

Spring Festival is Approaching: Get Yourself Ready with Chinese Folk Art

Spring Festival is Approaching ◆ 春节将至 Get Yourself Ready with Chinese Folk Art 带你走近中国民间艺术 When talki

4 Tips to be more prepared for the New Year

导 语 READ The year of 2019 has come and gone and we are all now living in the year 2020. Are you read

Christmas Culture in China and in Italy

Christmas is fast approaching and decorations with the typical red and green colors are already pres

Hug Day – 5 Hug Facts You May Not Have Known

Do you remember how long it’s been since you last hugged someone? 还记得距离你上次与人拥抱过去多久了吗？ Hug Day (Dec.

The 4th edition of Italian Design Icons 2019 (IDI) Shanghai

Italian Design Icons SH 2019: DESIGN 设计 INNOVATION 2019/11/15-2019/11/17 上海市黄浦区延安东路1号ideaPod The 4th

Italian Design Icons

IDI Italian Design Icons 2017 – Second Edition Last November, in Shanghai, IDI Italian Design Icons

Italian Design Icons: A Brief History of Iconic Design

IDI 意大利品牌设计展 A Brief History of Iconic Design 一段关于设计的前世今生 The “IDI Italian Design Icons” exhibition

Italian Wine vs Chinese Baijiu: Which drinking culture attracts your interest?

红酒vs白酒：两种饮酒文化的交锋 Italian Wine vs Chinese Baijiu: Which drinking culture attracts your interest? Both

China’s Traditional Festival: Mid-Autumn Festival

Mid-Autumn Festival can trace it’s roots from the beginning of the Tang Dynasty and became a popular

Bright Side Of The Mooncake: A Subtle Allegory Concerning The Story Of Chang’e

Bright Side Of The Mooncake: A Subtle Allegory Concerning The Story Of Chang’e 月饼与嫦娥奔月的微妙联系 24 Octob

Waste Sorting: New Challenge in CHINA, Old Fashion of ITALY

Recently, the “waste sorting” trend has swept over China with the aim of upgrading our living enviro

SunSmart: Go Undercover while Enjoying the Sunshine

Throughout the year, especially in the summertime, our skin risks being attacked by the sun. During

Pet adoption replaces buying, love stops wandering

On a daily basis, dozens of animals become strays: In cases where someone wanted a guard dog, but go

Wine and Cheese: Italy

P reface Over 150 producers and 600 wines: Italy's wine diversity is unmatched compared to any other

Italian pasta vs Chinese rice: Which is healthier to eat?

Rice and pasta are two very popular foods, but they represent different kinds of staple food. In the

Travel with Eastant – Dubai ​

Dubai or as sometimes called “The City of Gold”, is the largest and most populous city in the United

IDI 2019 Chongqing: Leads New Trend of Sustainable Development

It has been a very exciting weekend for us, from Friday 14th to Sunday 16th of June, Italian Design

IDI Chongqing 2019 Sustainability and Environment: Is it still a hot topic?

There’s only one month left until Italian Design Icons IDI Event begins in Chongqing, with the chose

4 Easter Essentials

In many Western countries, Easter is just as important as Christmas. Easter is of course the celebra

Dos and Don’ts of Qing Ming Festival Simple Foreigner-Friendly Guide

Tomorrow, the 5th of April 2019,is a holiday! This is of course great news, but what do you know abo

24 Solar Terms: Spring Equinox – First Day of Spring Facts

The traditional Chinese lunar calendar divides the year into 24 solar terms which are determined by

10 Inspirational Women in the World

The arrival of Women's Day on March 8th is a special time as people look to the past and examine the

3 myths of the Defender of The Fatherland Day

Last year we told you about some historical points and the meaning of the Defender of the Fatherland

5 mistakes to avoid on Saint Valentine’s Day

Saint Valentine's Day is getting closer and closer, in fact, there’s only a few hours left and you’r

A quick guide on how to make international friends

Are you living in your native country and feeling like something is missing? Let’s look at the big p

5 Chinese secrets that will change your health

Maybe you are one of the many who has promised himself/herself “I will become a better version of me

4 things Chinese and Italians have in common

The Italian explorer Marco Polo was the first European to reach China and if he had read this articl

Is coffee becoming the “new tea” in China?

Ever since ancient times, China has been recognized as both the top tea producer and consumer worldw

Travel the world with Eastant – Greece (Athens)

For many years, people have been searching for the creator of the Parthenon, as standing in front of

How do foreigners spend their NYE in China?

After a tough year of stressful, hard-working days, we all need to take a break, relax and enjoy the

Travel the World with Eastant Series – Denmark (Copenhagen)

Due to Hans Christian Andersen, the impression of Denmark in the world’s eyes is that of a dreamlike

Travel the World with Eastant Series – Russia

Here at Eastant, we are continuing our exploration of the world and our next stop - one of the bigge

Travel the World with Eastant Series – India

Our series jumps on an inter-continental flight to the colorful land of India. From the serene hills

Travel the World with Eastant Series – Vietnam (Hanoi Station)

What to do in Ha Noi city? As the capital of Vietnam, Ha Noi has the ancient beauty of a thousand-ye

IDI 2018 Shanghai:Leads the New Trend of Sustainable Development

On November 16, 2018, the Italian Design Icons (IDI) 3rd Edition was held as scheduled in the 50 Mog

The 3rd edition of IDI Italian Design Icons 2018 Shanghai is coming soon!

We are happy to invite you for our upcoming event IDI Italian Design Icons 2018 Shanghai 3rd edition

Travel the World with Eastant Series – Ireland

The next country on our series of travels is the Emerald Isle, the ancient and mysterious land of Ir

The Impressionist Period & Polka Dot Skirts

The Polka Dot is the pattern of the 1970s, with a strong retro flavor, whether it is a red dot on a

A Peek Inside IDI Italian Design Icons 3rd Edition 2018 in Shanghai, Where Sustainability Is Trendin

After last year’s great success, IDI Italian Design Icons is returning for its Third Edition in Shan

2018 Shanghai Marathon: Shanghai people’s fitness enthusiasm

It is difficult to change this imperfect world, but they can change their bodies. Their temper, thei

Travel the World with Eastant Series – Italy-2

After the first Episode, regarding some of the most famous typical dishes from Northern Italy (if yo

Travel the World with Eastant Series – Italy – 4

As everybody knows, Italy is famous for its “boot-like shape”; however, besides the peninsula, this

Take pets on your wedding

Have you ever thought about a ceremony with your lover and relatives along with your favorite pet on

Tatsuya Tanaka’s Miniature Life Exhibition in Shanghai

Tatsuya Tanaka is an art director and a miniature photographer from Japan. He created a website http

AVOCADO the New Fashion in Food

Avocados are commercially valuable and are cultivated in tropical and Mediterranean climates through

Who is your Icon？ IDI Italian Design Icons 2018 Shanghai

Who is your Icon ? Your parents? Your teacher? Or someone who has had a profound influence on you? L

Travel the World with Eastant Series – Italy

Italy: Travel into food and its traditions Episode 1: Typical dishes from the North Where is the fir

Rules of Etiquette at the Table in China

Table manners occupies a very important position in the lives of Chinese people. They believe that h

Ballet in China

What is Ballet? For some, it is a sport, for others, is a dance that uses toes to show the beauty of

Education in China

Regarding Chinese education, it has always been a controversial topic. Some people think that China’

Italian Design Icons South-West, 2018

Italian Design Icons comes back for a special edition dedicated to South-West China. Experience the

Dragon Boat Race – Dragon Boat Festival Traditional Activity

Dragon Boat Race is one of the customs of the Dragon Boat Festival in China as well as one of the mo

Time for picnic: May…the good weather be with us!

The bright May is just the season to go outdoors to enjoy the mild sunshine and warm weather. It is

Mother’s Day!

The second Sunday in May every year is Mother’s Day, which is a day to thank mother. The first ever

“Invest in Italy:the new Italian visa for investors”-Shanghai

April 26th, the last stop of D’Andrea&Partners April’s seminars has been successfully completed in S

Earth Day: how to contribute to a cleaner world?

Earth Day Network, the organization that leads Earth Day worldwide chooses the theme “End Plastic Po

Weddings in China – On the Edge of Chinese and Western.

Nowadays, due to the constant progress of China's economy and the gradual convergence of the world,

Stylish ways to use indoor plants in your home’s decor

A warm home is the most relaxing place. Besides designed furniture and decorations, one thing is ind

Happy International Women’s Day!

“This is a man’s world, but it would be nothing without a woman or a girl”, as the famous song goes.

Eastant Protects Environment with You – Marine Environmental Protection

The sea is the hometown of life. The ocean is closely related to human beings. The ocean accounts fo

Valentine’s Day: who said red is the color?

This year, the last day of work before the Spring Festival holidays begin falls on February 14th, da

How to Plan an Exhibition (Part II)

Exhibitions are your chance to show off. Whether you’re showcasing a product, a skill or a service,

How to Plan an Exhibition (Part I)

Exhibitions are your chance to show off. Whether you’re showcasing a product, a skill or a service,