How Chinese Companies Leverage LinkedIn to Go Global?

Why LinkedIn?   As global trade evolves and Chinese companies accelerate their “go global” strategies, traditional B2B marketing channels such as trade shows and distributors are proving to be costly, time-consuming, and often inefficient. In contrast, LinkedIn—with over 1 billion users globally—has become a highly efficient channel for connecting directly with key decision-makers, procurement officers, and technical leads. It offers unmatched precision and scale in B2B targeting. Real Cases of Chinese Companies Going Global via LinkedIn   Case 1: Kwai for business Kwai established an official corporate homepage on LinkedIn to build an overseas content position and achieved efficient distribution of resources and maximization of ROI by...