Pininfarina

The event celebrated three significant milestones for Pininfarina: the grand opening of its new China headquarters, the 95th anniversary of the brand’s founding in Italy, and the 15th anniversary of its operations in China. This triple celebration highlighted Pininfarina’s enduring legacy and its continued commitment to innovation and growth in the Chinese market.

Six hundred guests were welcomed into an immersive visual and emotional journey showcasing some of Pininfarina’s most iconic design creations, seamlessly blending heritage with forward-looking concepts and future visions.

The event brought together a distinguished audience, including Italian government representatives, top managers from Pininfarina HQ, business leaders, academic experts, and prominent figures from the design and innovation sectors, fostering meaningful dialogue and exchange.

Eastant was honored to organize and manage the entire event, overseeing overall planning, creative direction, production coordination, and on-site execution. From concept development to final delivery, Eastant ensured a refined and seamless experience that reflected Pininfarina’s legacy to excellence, innovation, and design leadership.