In June 2023, an exciting design contest titled "The Quality That Lights Up" was launched in a collaborative effort between Xi'an Jiaotong-Liverpool University (XJTLU) and iGuzzini, a prominent Italian lighting design company. This initiative was made possible by the…...
Have you noticed that the Neo-Chinese style has been increasingly popular among young people in recent years? Whether it’s in clothing, home decor, or food, the Neo-Chinese style has become a fashionable trend. From the red carpet to the fashion runway, stars treat it as their…...
On May 27, EASTANT had the privilege of planning a landmark event for UFI Group: the grand opening of their new energy factory, UFI GREEN, in Jiaxing. This significant occasion not only marked a milestone for UFI Group but also highlighted our ongoing fruitful collaboration.…...
If 2023 was hailed as the pioneering year for city images to soar into prominence via online channels, giving rise to blockbuster city images like Zibo Barbecue, then 2024 holds the promise of being the breakout year for city images. Barely into the year, we've witnessed city…...
In today's digital media marketing era, everyone’s words and actions are all paid attention to and amplified, especially for brands. Therefore, when a brand does marketing, it should pay attention to its wording to avoid backfiring. Do not do: Using gender stereotypes: Negative…...
Over the past few years, there has been a notable increase in the presence of Chinese brands and designers participating in the renowned Milan Design Week, held annually in April. This event features the famous Salone del Mobile program alongside various exhibitions and…...
Recently, the most explosive fire IP must be Chiikawa, three cartoon images, they are the Japanese anime Chiikawa’s (means "little cute") main roles. Despite various hardship, they can still renew their confidence, face life bravely, and always be optimistic. Now many young…...
If you ask me what is the biggest trend this year, I would say short dramas. From 2023 onwards, the success of short dramas is obvious to all. According to data from AI Media Consulting, the market size of China's online micro-dramas in 2023 was 37.39 billion yuan, a…...
In China's digital landscape, the WeChat official account has emerged as an essential platform for companies seeking to promote themselves and engage with customers. However, in recent years, B2B marketers have encountered important challenges in maintaining and increasing their…...
Euromonitor International launches Global Consumer Trends for 2024. The annual report reveals the latest trends, helps companies insight into consumers' changing values and explains how consumer behavior redefines their shopping motives and needs. Dopamine Economy Amongst this…...