In the age of digital connectivity, social media platforms have become powerful marketing tools for businesses to reach their target audience. Among these platforms, WeChat stands out as a frontrunner in the Chinese market, boasting roughly 1.3 billion monthly active users. With its multifunctional ecosystem and extensive user engagement, WeChat is a real game-changer for foreign enterprises that want to effectively connect, engage, and promote their brand in the China market.

Why Companies Should Invest in WeChat Ads?

· Enormous Reach and Engagement

Considering the massive user base of WeChat, brands can effectively increase the exposure of their products and services with a reasonable return in terms of new followers and sales.

· Diversity Of Ad Formats

WeChat offers a great variety of ad formats, from a simple banner to video and integration with mini-programs and e-commerce platforms. This gives brands the chance to create appealing advertisements which drive conversions.

· Non Invasive

As WeChat prefers to keep users’ moments “personal”, the ads are well distributed inside the app, thus reducing the risk that users may feel disturbed and develop a feeling of ‘repulsion’ towards the brand.

How to Advertise on WeChat?

There are many ways in which brands could place ads making the best use of all the apps inside the huge WeChat ecosystem. In this article we will focus on the two most popular ones:

· Banner ads inside WeChat accounts.

· Ads in the Moments of personal contacts.

1. Banner Advertising

Banner ads appear at the bottom of WeChat posts, redirecting traffic to another landing page that may be a WeChat account or an e-commerce platform.

WeChat banner campaigns are a powerful solution for companies that want to reach a targeted audience who has shown interest in your category of products/services and it is also notably a lot cheaper than WeChat Moments.

2. Moments Advertising

Considering that according to statistics, 61% of users open their Moments every time they use WeChat, which means at least 10 times per day, ads placed in the Moments feed definitely ensure the highest exposure (which also explains the higher costs associated with this type of advertising).

But Pay Attention! Companies must either be brands that are well-established in the China market or foreign companies that are registered in the country. Also, products such as alcohol, tobacco, and certain events are not allowed to be advertised on WeChat Moments.

How to Choose the Most Efficient Kind of Adt?

Companies can easily choose their strategy mainly based on two factors: budget and brand awareness in the China market. To put it simply, if you are a well-established brand in China and have a good budget, then you should definitely place your ad in WeChat Moments. On the other hand, if you are a newcomer in the market and have a limited budget, then better to start your advertising strategy with banner advertising.

Conclusion

WeChat has revolutionized brand promotion through its powerful advertising platform, offering businesses a unique opportunity to boost their brand awareness in the market and creatively engage with the vast Chinese user base.

Would you like to launch an impactful advertising campaign on WeChat? Get in contact at info@eastant.it to schedule a meeting with us and learn more details!

Read our original article published on WeChat at: WeChat Advertising: A Boost for Your Brand Promotion in China