How to Plan an Exhibition (Part II)

Exhibitions are your chance to show off. Whether you’re showcasing a product, a skill or a service, these events are designed to provide you with the perfect platform to present your business at its best. These events are unique in that they offer a place to capture qualified clients or leads face-to-face. Attendees will attend an exhibit because of the content/offering will supply them with something they are actively seeking for. For example, a wedding exhibition attendee is likely to seek suppliers/information for their forthcoming wedding – and a marketing exhibition attendee is likely to work in the field of marketing. Exhibitions create qualified exposure and sales that you might have to work harder to get via other channels. The second part of the article will talk further about generating a profit from exhibitions and getting people to attend an exhibition.

Getting People to Attend an Exhibition

The advantage of exhibitions is that you’re usually marketing to a carefully selected pool of people, meaning your demographics are already defined very well. This makes marketing easier from the offset. Clever marketing is the key to getting high attendance, which is why you’ll need to allocate a good amount of your budget towards it. To get the best results, it’s worth allocating a budget to the following variety of areas: – Print – Online – B2B – Email – Native advertising – Advertorials – Social Media Create a combined marketing strategy to target your audience from various angles to create as much awareness of your event as possible. It’s also vital that you speak to all audiences separately to ensure they receive the relevant message.

Getting Guests to Attend your Exhibition

Because you know the demographics of the target audience, concentrate your marketing efforts in the places they habitually their spend time. Refer to the list of marketing outlets above and research how best to target your audience. This will ensure your budget will capture qualified traffic. For example, if your exhibition focuses on work and industry, advertise on relevant and well-known websites within the industry. If it’s an art or fashion exhibition, target local art groups or institutions.

Getting Sponsors and Exhibitors to Attend

Sponsors and Exhibitors need to be convinced that those attending the exhibition will be qualified leads before they part with their money. Work on a pitch to persuade these companies that it’s worth their money and time to exhibit their goods at your exhibition. Visuals such as the different sized stall plots are a great way to appeal to prospective customers

Generating a Profit from Exhibitions

Exhibitions can be a great way to turn a profit, especially if the content offered to the attendees is of a high quality. Likewise, quality content gravitates to good quality attendees – the two aspects need to meet in the middle in order to create a successful Exhibition. People will pay for the privilege of attending an event that surrounds a topic relevant to them. Likewise, people will pay to showcase their product to a number of qualified leads. Both parties need a reason to turn up!

Selling Tickets

Depending on your Exhibition, ticket sales are a sure-fire way to generate a profit from your event. Pricing tickets individually means you can work out how many tickets you need to sell to make your target revenue. Many high-end exhibitions charge a significant amount for tickets – but of course it’s vital that you provide a significant amount if you charge a premium amount. Many exhibitions offer a variety of tickets based on a tier level. Guests pay more or less depending on what access level they want for the event. You may choose to allow particular perks for some tickets, such as private seminars, refreshments or accommodation throughout the event.

Obtaining Sponsors

Another approach people choose is to allow free access for attendees and find someone to sponsor for the event. Potential sponsors tend to be relevant companies or authorities that in return for sponsorship receive a rich pool of qualified leads to whom they can heavily advertise to, as their brand will be repeatedly reinforced to the masses in attendance.

Selling Exhibition Space

Selling your Exhibition space works in a similar way to securing sponsorship. Instead of overall exposure, you’re allowing a company a plot of space to advertise their offerings to the exhibition attendees. Again, you can tier these costs depending on where the plot is located, how big it is, how long they want to use it for, and any add-ons they might require. There are still many things to prepare in advance before an event… EASTANT communication and events possesses an international pool of experts who are able to provide a variety of services, and therefore our business radiates all over the world. We work with a strong proactive attitude all the while without compromising our top-tier quality. If you have any event requirement, you are the most welcome to contact us whenever you need! We are your best event partner to ease your hands!